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Age (years)

Answers Votes Percent

1.
10-15 28 8%

2.
16-20 54 15%

3.
21-28 116 32%

4.
29-35 77 21%

5.
36-45 55 15%

6.
46-55 27 7%

7.
55+ 4 1%

Total Votes: 361

Years surfing:

Answers Votes Percent

1.
1-2 158 44%

2.
3-5 87 24%

3.
6-8 38 11%

4.
9-12 35 10%

5.
13-15 11 3%

6.
15+ 30 8%

Total Votes: 359

Surfboard size:

Answers Votes Percent

1.
shortboard 106 30%

2.
funshape 65 18%

3.
longboard 171 48%

4.
bodyboard 12 3%

5.
stand-up paddle board 4 1%

Total Votes: 358

# of surfboards you own:

Answers Votes Percent

1.
1-2 237 68%

2.
3-5 73 21%

3.
6-8 18 5%

4.
9-12 16 5%

5.
13+ 7 2%

Total Votes: 351

How often do you buy a surfboard:

Answers Votes Percent

1.
quarterly 39 12%

2.
bi-monthly (6 times per year) 13 4%

3.
1 per year 273 84%

Total Votes: 325

Surfboards you buy are:

Answers Votes Percent

1.
new 87 25%

2.
used 62 18%

3.
both 199 57%

Total Votes: 348

Favorite shaper/board co.:

Answers Votes Percent

1.
keoki 46 15%

2.
tokoro 17 6%

3.
jc 12 4%

4.
walden 33 11%

5.
lightning bolt 14 5%

6.
lost 40 13%

7.
island glass 46 15%

8.
al merrick 82 27%

9.
viking 11 4%

Total Votes: 301

Do you buy boards that are:

Answers Votes Percent

1.
hand-shaped 94 28%

2.
epoxy 35 10%

3.
both 206 61%

Total Votes: 335

I will pay for a surfboard:

Answers Votes Percent

1.
$100 13 4%

2.
$200 21 6%

3.
$300 72 21%

4.
$400 61 17%

5.
$500 65 19%

6.
$600 52 15%

7.
$700 30 9%

8.
$800 17 5%

9.
$900 20 6%

Total Votes: 351

I also buy:

Answers Votes Percent

1.
leash 11 3%

2.
rashguard 6 2%

3.
stomp pad 4 1%

4.
wetsuit 10 3%

5.
booties 1 0%

6.
wax 19 5%

7.
most of the above 209 59%

8.
ALL of the above 92 26%

Total Votes: 352

How much per year do you spend in surf-related purchases:

Answers Votes Percent

1.
up to $100 50 14%

2.
$200-$300 71 20%

3.
$300-$500 69 20%

4.
$500-$1,000 83 24%

5.
$1,000-$3,000 52 15%

6.
$3,000-$5,000 15 4%

7.
$5,000+ 9 3%

Total Votes: 349

Favorite brands:

Answers Votes Percent

1.
Roxy 116 33%

2.
Billabong 70 20%

3.
O'neill 45 13%

4.
Hurley 17 5%

5.
Quiksilver 18 5%

6.
Volcom 41 12%

7.
Split 7 2%

8.
Other 39 11%

Total Votes: 353

For bottoms I usually buy:

Answers Votes Percent

1.
jeans 53 15%

2.
skirts 19 5%

3.
shorts 80 22%

4.
all of the above 204 57%

Total Votes: 356

I also buy:

Answers Votes Percent

1.
swimwear 150 43%

2.
lingerie 1 0%

3.
both 199 57%

Total Votes: 350

Extras I buy myself:

Answers Votes Percent

1.
hats 22 6%

2.
shoes 28 8%

3.
coats 4 1%

4.
jewelry & accessories 17 5%

5.
sunglasses 39 11%

6.
all of the above 241 69%

Total Votes: 351

Toiletries I buy are:

Answers Votes Percent

1.
hair care products 103 30%

2.
cosmetics 14 4%

3.
perfume 12 3%

4.
all of the above 215 63%

Total Votes: 344

I ONLY buy:

Answers Votes Percent

1.
brand name 49 14%

2.
generic 3 1%

3.
doesn't matter 300 85%

Total Votes: 352

I subscribe to the following magazines:

Answers Votes Percent

1.
surf only 108 33%

2.
surf & skate 42 13%

3.
skate & snow 10 3%

4.
fashion / lifestyle 70 21%

5.
self-improvement 13 4%

6.
gardening 3 1%

7.
home improvement 5 2%

8.
childrens 7 2%

9.
other 73 22%

Total Votes: 331

My favorite surf magazines are:

Answers Votes Percent

1.
WSSM 178 52%

2.
FreeSurf 8 2%

3.
FreeSurf & WSSM 41 12%

4.
Lineup 0 0%

5.
ESM 5 1%

6.
Surfing or Surfer 61 18%

7.
Surfer's Journal or Surfer's Path 24 7%

8.
Longboard 21 6%

9.
Water / Foam 7 2%

Total Votes: 345

My copy of WSSM:

Answers Votes Percent

1.
stays with me 210 63%

2.
is lent to my friends 81 24%

3.
is given to friends 45 13%

Total Votes: 336

I grab the following number of copies for friends:

Answers Votes Percent

1.
1-2 237 75%

2.
3-4 56 18%

3.
5-6 14 4%

4.
7+ 9 3%

Total Votes: 316

My copy of WSSM is usually:

Answers Votes Percent

1.
saved forever 175 53%

2.
thrown away 7 2%

3.
used for wall art 72 22%

4.
given to friends 48 14%

5.
stays in my car 30 9%

Total Votes: 332

I am:

Answers Votes Percent

1.
female 331 93%

2.
male 25 7%

Total Votes: 356

I live with my:

Answers Votes Percent

1.
parents 82 24%

2.
siblings 7 2%

3.
roommates 66 19%

4.
friends 20 6%

5.
spouse 131 38%

6.
my car 39 11%

Total Votes: 345

# of household members (including yourself):

Answers Votes Percent

1.
1-3 246 70%

2.
4-6 99 28%

3.
7-9 7 2%

4.
10+ 0 0%

5.
9-10+ 1 0%

Total Votes: 353

Of these household/family members, how many surf:

Answers Votes Percent

1.
1-2 278 81%

2.
3-4 54 16%

3.
5-6 9 3%

4.
7-8 0 0%

5.
9-10+ 2 1%

Total Votes: 343

If they used to surf, why did they stop surfing:

Answers Votes Percent

1.
grew older 24 10%

2.
had children 23 10%

3.
moved away from the beach 44 18%

4.
were injured 16 7%

5.
died 3 1%

6.
other 131 54%

Total Votes: 241

Yearly income:

Answers Votes Percent

1.
up to $10,000 53 15%

2.
$10,000 - $15,000 24 7%

3.
$16,000 - $20,000 25 7%

4.
$21,000 - $30,000 41 12%

5.
$31,000 - $40,000 52 15%

6.
$41,000 - $50,000 44 13%

7.
$51,000 - $70,000 35 10%

8.
$70,000 - $100,000+ 73 21%

Total Votes: 347

Do you:

Answers Votes Percent

1.
rent 177 51%

2.
own 145 42%

3.
couch-surf 26 7%

Total Votes: 348

Monthly rent payment:

Answers Votes Percent

1.
$500-$1,000 185 63%

2.
$1,000-$1,500 59 20%

3.
$1,500+ 52 18%

Total Votes: 296

I own my:

Answers Votes Percent

1.
car 224 66%

2.
truck 45 13%

3.
motorcycle 3 1%

4.
boat 3 1%

5.
jetski 5 1%

6.
all of the above 16 5%

7.
other 45 13%

Total Votes: 341

My monthly transportation payment:

Answers Votes Percent

1.
$100-$200 160 50%

2.
$200-$400 107 34%

3.
$400-$600 33 10%

4.
$600-$900 11 3%

5.
$1,000+ 7 2%

Total Votes: 318

How much did you spend in surf related travel in the past 2 years:

Answers Votes Percent

1.
up to $100-$300 116 35%

2.
$300-$500 53 16%

3.
$500-$1,000 55 17%

4.
$1,000-$3,000 49 15%

5.
$3,000-$5,000+ 58 18%

Total Votes: 331

Do you travel alone:

Answers Votes Percent

1.
yes 38 11%

2.
no 160 46%

3.
sometimes 147 43%

Total Votes: 345

If you travel with others, how many people:

Answers Votes Percent

1.
1-2 191 58%

2.
3-4 107 33%

3.
5-6 21 6%

4.
7+ 8 2%

Total Votes: 327

I have traveled (for surf) to:

Answers Votes Percent

1.
USA 187 57%

2.
Carribean 28 9%

3.
South Pacific 32 10%

4.
Europe 15 5%

5.
South America 34 10%

6.
Asia 3 1%

7.
all of the above 28 9%

Total Votes: 327

How many people do you know that are interested in the surf culture that would NOT take the time to fill out this survey:

Answers Votes Percent

1.
1-2 153 46%

2.
3-4 65 20%

3.
5-6 22 7%

4.
7+ 92 28%

Total Votes: 332

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